Audience drift
How the country mix and source mix have been moving over the past few weeks, and whether the trend reads as drift or noise.
Here is how the places and the sources sending people to this channel have been moving over the past few weeks.
Each week's country mix and source mix sit below, so the drift can be read against the noise rather than asserted.
Audience drift — the full breakdown
Where they watch
Country mix — 7-day vs 28-day share
Where a channel's audience sits, geographically, drifts on its own — a video catches on somewhere new, a familiar country goes quiet for a week. Each row sets a country's share of views over the past week against the past four, so a recent shift reads against the channel's own recent normal. A point or two either way, over a single week, is often just noise on a channel this size; the rows that moved further are the ones worth a second look.
| Country | 7-day share | 28-day share | Change |
|---|---|---|---|
| Other | 54.4% | 39.0% | +15.4 pts |
| United States | 25.1% | 37.7% | -12.5 pts |
| Canada | 0.5% | 3.9% | -3.5 pts |
| India | 1.4% | 3.4% | -2.0 pts |
| United Kingdom | 10.7% | 9.1% | +1.6 pts |
| Pakistan | 1.9% | 0.7% | +1.2 pts |
How they arrived
Source mix — 7-day vs 28-day share
The same week-against-month comparison, applied to how people found the videos — Suggested, Browse, Search, External, and the rest. A discovery mix shifts as the catalog ages and as individual videos find or lose their audience; here too, a small one-week move is usually noise, and the larger shifts are the ones that have actually moved the channel's shape.
| Source | 7-day share | 28-day share | Change |
|---|---|---|---|
| Channel Page | 0.0% | 3.6% | -3.6 pts |
| Suggested Videos | 20.0% | 17.0% | +3.0 pts |
| Playlist | 2.3% | 0.8% | +1.5 pts |
| Browse / Homepage | 70.7% | 71.1% | -0.4 pts |
| Direct / Unknown | 3.3% | 3.7% | -0.4 pts |
| Other YouTube | 2.3% | 2.0% | +0.3 pts |