Forecasts Audience drift
How the country mix and source mix have been moving over the past few weeks, and whether the trend reads as drift or noise.
Country mix — 7-day vs 28-day share
Each row compares a country's share of views over the trailing 7 days against the trailing 28 days. A positive delta means that audience has been picking up share recently; a negative delta means it has been losing share. No specific forecast covers audience drift yet — the rows are observation on past windows, not projection.
| Country | 7-day share | 28-day share | Delta |
|---|---|---|---|
| United Arab Emirates | 4.9% | 37.8% | -32.9 pts |
| Other | 37.3% | 22.2% | +15.0 pts |
| India | 14.7% | 8.5% | +6.2 pts |
| Canada | 6.9% | 2.2% | +4.6 pts |
| Dominican Republic | 2.9% | 1.2% | +1.7 pts |
| Somalia | 2.9% | 1.2% | +1.7 pts |
| Malaysia | 2.0% | 0.3% | +1.6 pts |
| United Kingdom | 2.9% | 1.5% | +1.5 pts |
| United States | 15.7% | 17.1% | -1.4 pts |
| Nigeria | 2.0% | 0.8% | +1.2 pts |
Source mix — 7-day vs 28-day share
Same comparison applied to discovery sources. Suggested, Browse, Search, External, and the rest. The trailing-window differential tells you which surface has been picking up or losing share recently — observation, not algorithmic theory.
| Source | 7-day share | 28-day share | Delta |
|---|---|---|---|
| Suggested Videos | 52.9% | 77.7% | -24.8 pts |
| Browse / Homepage | 31.4% | 15.2% | +16.1 pts |
| Direct / Unknown | 3.9% | 1.3% | +2.6 pts |
| Channel Page | 5.9% | 3.4% | +2.5 pts |
| End Screen | 2.0% | 0.2% | +1.7 pts |
| Playlist | 2.0% | 0.6% | +1.4 pts |
| YouTube Search | 1.0% | 1.0% | -0.0 pts |