“High click-through-rate drives video success more than high retention.”
agrees
the belief matches this channel's data
Held 4 days · Last changed Sep 11, 2026 · 1 changeagrees on 1 of 4 pooled public channels · disagrees on 2
What the check does
Per video, scale CTR and retention to channel-relative units (each value's distance from the channel's median, divided by the channel's typical spread). Fit a linear regression of total views against both. If the magnitude of the CTR coefficient is at least 1.5× the retention coefficient, the data agrees that CTR dominates on this channel.
The reading
3.36×
Checked on 16 videos ·
How the verdict has moved
- Sep 11, 2026 – Sep 14, 2026agrees
- Aug 22, 2026 – Sep 10, 2026inconclusive
Where the belief comes from
MrBeast school of creator advice; widely contested.
Checked against
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The rest of the record
This belief sits in a ledger of fifty, each one re-checked every day. These surfaces carry the rest of it.